First former model and Crohn's disease sufferer Bethany Townsend proudly showed off her colostomy bag wearing a bikini, then bodybuilder and ulcerative colitis sufferer Blake Beckford followed suit.
Now many other men and women with colostomy bags and surgery scars are posting pictures of themselves on social media to raise awareness and acceptance of their conditions.
The pictures, shared with the slogan 'Get Your Belly Out', are fast becoming the latest no-makeup-selfie-style internet trend.
According to South Wales Evening Post ,the #GetYourBellyOut campaign was started by 26-year-old Victoria Marie from Swansea, who was diagnosed with ulcerative colitis five years ago.
Speaking to the paper, Victoria said: "Over the past three months the awareness campaign has exploded and become a global success.
"I personally am passionate, driven and inspired to continue working hard at raising awareness for both Crohn's disease and ulcerative colitis.
"At the age of 26 I feel I have been to hell and back with this illness and it breaks my heart to contemplate how young children cope with such a life-changing illness."
Now many other men and women with colostomy bags and surgery scars are posting pictures of themselves on social media to raise awareness and acceptance of their conditions.
The pictures, shared with the slogan 'Get Your Belly Out', are fast becoming the latest no-makeup-selfie-style internet trend.
One week until my takedown, but I'm so thankful for the 10 months of life this ostomy gave me. #GetYourBellyOut pic.twitter.com/tNfQwobmW3
— Kristin Williams (@Semisweetstory) July 29, 2014I am proud of my scars and I want to continue to raise as much awareness about IBD as possible! #GetYourBellyOut pic.twitter.com/FoNBTi0YMt
— Sarah LFC (@Sarah_LFC92) August 4, 2014@Mr_Mike_Clarke Help raise awareness & RT to stop people suffering in silence. #GetYourBellyOut pic.twitter.com/RfZi6frcqc
— Danielle Bradford (@missbangtidy85) August 2, 2014As I approach 10yr anniversary of 1st surgery due to #crohns ,my contribution to #getyourbellyout #nocolonstillrollin pic.twitter.com/8Y3oCOPt7q
— Sean (@gymger84) July 29, 2014#GetYourBellyOut my battle scars xx pic.twitter.com/1WmBXGQ6ew
— stacey lomax (@staceylom) July 29, 2014According to South Wales Evening Post ,the #GetYourBellyOut campaign was started by 26-year-old Victoria Marie from Swansea, who was diagnosed with ulcerative colitis five years ago.
Speaking to the paper, Victoria said: "Over the past three months the awareness campaign has exploded and become a global success.
"I personally am passionate, driven and inspired to continue working hard at raising awareness for both Crohn's disease and ulcerative colitis.
"At the age of 26 I feel I have been to hell and back with this illness and it breaks my heart to contemplate how young children cope with such a life-changing illness."
SEE ALSO:
Crohn's Disease: How To Spot The Symptoms
Crohn's Disease Model Bethany Townsend Inspires Countless Others To Post Their Own Photos