Did you come home with bags of worthless crap on Black Friday? At least you didn't buy a box of actual poo, like these 30,000 unfortunate shoppers.
On 28 November, the makers of outrageous card game Cards Against Humanity removed their game from sale and instead sold $180,000 worth of bull faeces to customers in a protest against consumerism.
The popular card game usually involves players choosing the card with the most humourous (and almost always offensive) answer to a question, with cards including "chunks of dead prostitute" and "kids with bum cancer".
However these ones were slightly different. At $6 a box, the dubious gifts, labelled simply 'Bullshit by Cards Against Humanity', were a steal. Especially as each one cost the company $5.80 to make, meaning their total profit from the prank was just $6,000 (all of which they donated to poverty charity Heifer International).
The company never told customers that they were buying anything other than poo. In a statement on their website, Cards Against Humanity said: "To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we’ve removed the game from our store, making it impossible to purchase.
"Instead, we’re offering a once-in-a-lifetime opportunity to buy some new bullshit."
But some still hoped that the company's promise meant they might receive something a little more present-worthy, like an extra card. This is despite co-founder Max Temkin's transparency about the product on Twitter:
Writing on his blog, Temkin said: "Nothing is funnier to us than the culture jamming that happens on Black Friday - people who run up to a Best Buy moments before it opens to a huge line and u-lock the doors shut, and these pranks are our little contribution."
He added: "$6 might be a lot for a gag, but it’s a pretty good price to get an article about poop in Business Insider."
On 28 November, the makers of outrageous card game Cards Against Humanity removed their game from sale and instead sold $180,000 worth of bull faeces to customers in a protest against consumerism.
My box of bullshit finally arrived! Thanks @CAH! pic.twitter.com/EslSPI5Ysh
— Merry Chrutsmas (@piratebagel) December 15, 2014SEE MORE
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The popular card game usually involves players choosing the card with the most humourous (and almost always offensive) answer to a question, with cards including "chunks of dead prostitute" and "kids with bum cancer".
However these ones were slightly different. At $6 a box, the dubious gifts, labelled simply 'Bullshit by Cards Against Humanity', were a steal. Especially as each one cost the company $5.80 to make, meaning their total profit from the prank was just $6,000 (all of which they donated to poverty charity Heifer International).
The company never told customers that they were buying anything other than poo. In a statement on their website, Cards Against Humanity said: "To help you experience the ultimate savings on Cards Against Humanity this Black Friday, we’ve removed the game from our store, making it impossible to purchase.
"Instead, we’re offering a once-in-a-lifetime opportunity to buy some new bullshit."
I should have never doubted @CAH. They literally did sell us bullshit on Black Friday. pic.twitter.com/JYufQrJgRw
— Ben Kendrick (@benkendrick) December 15, 2014But some still hoped that the company's promise meant they might receive something a little more present-worthy, like an extra card. This is despite co-founder Max Temkin's transparency about the product on Twitter:
If you buy the poop expecting it to be something else that’s not poop, you’re actually buying a valuable life lesson for $6.
— Max Temkin (@MaxTemkin) November 28, 2014nope pic.twitter.com/u6o67beZjP
— Max Temkin (@MaxTemkin) November 28, 2014Writing on his blog, Temkin said: "Nothing is funnier to us than the culture jamming that happens on Black Friday - people who run up to a Best Buy moments before it opens to a huge line and u-lock the doors shut, and these pranks are our little contribution."
He added: "$6 might be a lot for a gag, but it’s a pretty good price to get an article about poop in Business Insider."