You'd be forgiven for assuming that after the bikini bridge and thigh gap backlash, retailers must have realised the general public do not find these images appealing or helpful.
But, as it turns out, retailers are pretty dumb.
When one Twitter user asked Primark "is it really necessary that these new mannequins have protruding ribs?", the internet replied to her question with a big fat 'no'.
Mel Fraser tweeted this photo of a mannequin with a visible ribcage in a Glasgow branch of Primark - the image has been retweeted over 2.8 thousand times, and counting.
The good news is thanks to the all-powerful folk of Twitter, Primark will be changing these mannequins, and pronto.
Primark isn't the first store to make such a questionable mannequin decision, which makes their poor judgement even more baffling to us.
Earlier this year, lingerie brand La Perla used mannequins with ribs showing in their stores. Like Primark, La Perla removed their displays after the internet showed their disapproval.
Here at HuffPost UK Lifestyle, we're not into 'skinny shaming' - yes, some women may have rib cages that naturally show - but as the majority of us don't (and can't naturally), retailers should not be making this something for young girls to aspire to.
But, as it turns out, retailers are pretty dumb.
When one Twitter user asked Primark "is it really necessary that these new mannequins have protruding ribs?", the internet replied to her question with a big fat 'no'.
Mel Fraser tweeted this photo of a mannequin with a visible ribcage in a Glasgow branch of Primark - the image has been retweeted over 2.8 thousand times, and counting.
Dear @Primark, is it really necessary that these new mannequins have protruding ribs?? pic.twitter.com/xEWSBrsZWw
— Mel Fraser (@Melfyx) July 21, 2014
The good news is thanks to the all-powerful folk of Twitter, Primark will be changing these mannequins, and pronto.
@Melfyx We're currently changing our window displays. The mannequins you describe will not be used in this way again.
— Primark (@Primark) July 24, 2014
Primark isn't the first store to make such a questionable mannequin decision, which makes their poor judgement even more baffling to us.
Earlier this year, lingerie brand La Perla used mannequins with ribs showing in their stores. Like Primark, La Perla removed their displays after the internet showed their disapproval.
How does #LaPerla think ribs on a mannequin is ok?! @SethMatlins pic.twitter.com/NPYMLQxhNc
— Michael Rudoy (@mrudoy) May 12, 2014
Here at HuffPost UK Lifestyle, we're not into 'skinny shaming' - yes, some women may have rib cages that naturally show - but as the majority of us don't (and can't naturally), retailers should not be making this something for young girls to aspire to.
SEE ALSO:
The Bikini Bridge Isn't A New Selfie Fad, Thank God, Rather A Giant Hoax - But Is It Still Damaging?
Clothes Shop Installs Fitting Rooms That Give Compliments - But Isn't It All A Bit Patronising?